ag娱乐网址登录

> 资讯 > 行业观察 > 正文

拼多多闯入,家用医疗器械抢食大战开打

2020-09-25 09:41:32健康界
核心提示:曾经的“价格屠夫”拼多多将在大健康领域掀起多大风浪?2020年9月17日,曦昶健康科技(上海)有限公司成立。该公司注册资本为100万元人民币,法定代表人为拼多多高级副总裁朱健翀,公司经营范围包括食品经营、第三类医疗器械经营等,由拼多多关联公司杭州埃米网络科技有限公司全资持股。

  CENGJINGDE“JIAGETUFU”PINDUODUOJIANGZAIDAJIANKANGLINGYUXIANQIDUODAFENGLANG?

  2020NIAN9YUE17RI,XICHANGJIANKANGKEJI(SHANGHAI)YOUXIANGONGSICHENGLI。GAIGONGSIZHUCEZIBENWEI100WANYUANRENMINBI,FADINGDAIBIAORENWEIPINDUODUOGAOJIFUZONGCAIZHUJIANCHONG,GONGSIJINGYINGFANWEIBAOKUOSHIPINJINGYING、DISANLEIYILIAOQIXIEJINGYINGDENG,YOUPINDUODUOGUANLIANGONGSIHANGZHOUAIMIWANGLUOKEJIYOUXIANGONGSIQUANZICHIGU。

  ZHEIYEBUSHIPINDUODUOSHOUCIJINJUNYILIAOQIXIEXINGYE。ZAOZAI2019NIAN9YUE28RI,PINDUODUOJIULIANSHOUJINQIANSHANGJIATUICHU“YIYAOJIANKANGRI”,ZHONGDIANTUICHU1WANTAI19.9YUANDEJIUANDIANZIXUEYAJI,1WANTAI9.9YUANDEYUYUEXUETANGJIANCEYIDENG。TONGSHI,PINDUODUOLIANHESHANGJIADE“BAIYIBUTIE”,JIANGMIAOZHUNXIAOFEIZHEZUICHANGYONGDEOTCYAOPIN、YILIAOQIXIE、YINXINGYANJINGDENGJINXINGJINGZHUNBUTIE。

  SHIGEYINIANHOU,PINDUODUOCHENGLIKONGGUGONGSIZHUANMENJINGYINGYILIAOQIXIELINGYU,ZHEISHIFOUYIWEIZHEGAILINGYUYEJIANGCHENGWEIPINDUODUOWEILAIFALIZHIZHONGDIAN?WEICIJIANKANGJIEXIANGPINDUODUOYOUGUANBUMENWENXUN,DEDAODEHUIYINGSHIFEICHANGJINSHEN,CHENGBENCICHENGLIXINGONGSIBINGWUZHANGYUANKAOLV,JINJINZHIWEIZAIYILIAOQIXIELINGYUZHANDEYIGEWEIZHIERYI。

  对医械行业影响有限

  HULIANWANGJUTOURUJUDAJIANKANGLINGYUZAOYISIKONGJIANGUAN。2019NIAN2YUE,BAIDUJINJUNYILIAOQIXIELINGYU。QIXIABAIDUZAIXIANWANGLUOJISHU(BEIJING)YOUXIANGONGSIJINGYINGFANWEINEIXINZENGXIAOSHOUⅢLEIYILIAOQIXIE、ⅡLEIYILIAOQIXIEDENG。DANGNIAN9YUE,BAIDUGENGYI14.43YIYUANZHANLVETOUZIGUONEIYILIAOQIXIELONGTOUDONGRUANKONGGU,SHUANGFANGJIANGZAIZHINENGCHENGSHI、ZHINENGJIAOYU、ZHINENGYILIAODENGLINGYUTUIJINCHANYEZHINENGHUABIANGE。

  2020NIAN4YUE17RI,JINGDONGDEYUNYINGZHUTIBEIJINGJINGDONGSHIJIMAOYIYOUXIANGONGSIXINZENGYIBIDUIWAITOUZI,CHIZI2000WANYUANCHENGLIQUANZIZIGONGSISHANXIJINGDONGMINGHUIMAOYIYOUXIANGONGSI。QIJINGYINGFANWEIBAOKUOYILIAOQIXIEJINGYINGDENG。3YUE,JINGDONGCHENGLIWUXIJINGDONGQIANCHENGMAOYIYOUXIANGONGSI,ZHUCEZIBEN2000WANRENMINBI,JINGYINGFANWEIBAOKUOERLEIYILIAOQIXIEXIAOSHOU;WEISHENGYONGPINHEYICIXINGSHIYONGYILIAOYONGPINXIAOSHOU;JISUANJIRUANYINGJIANJIFUZHUSHEBEIPIFADENG。

  ALIJIANKANGYEZAI2019NIANNIANBAOZHONGBIAOSHI,TONGGUODUIALIBABAJITUANXIANGGUANYEWUJINXINGSHOUGOU,TIANMAOYIYAOGUANSHIXIANLEQUANLEIMUFUGAI。ZUIZHONGSHIXIANNIANDUSHANGPINJIAOYIZONGE(GMV)TUPORENMINBI595YIYUAN,NIANDUHUOYUEXIAOFEIZHECHAOGUO1.3YIDEGUIMO。

  BUGUOZHIDEYITIDESHI,PINDUODUOHESHANGSHUQIYEYOUZHEHENDADEBUTONG。PINDUODUOZAIDIANSHANGLINGYUSHENFENDUOSHAOYOUXIETESHU。YOUYUPINDUODUOYOUZHE“JIAGETUFU”DECHENGHAO,FANGJIANYEFENFENYILUN,PINDUODUOSHIFOUYEHUIBADIJIAZHANLVEZAIYIXIELINGYUSHIZHAN。YOURENSHENZHIDANXINZHEIYIZHANLVEYIDANZHANKAI,SHOUYINGXIANGDEYAOSHUYIXIEZHONGXIAOXINGQIXIESHANG,BIJINGDUIYUZHEIXIEZHONGXIAOSHANGJIAERYAN,PINDUODUODEJUEBUTIEBINGBUSHIYIGEHAOXIAOXI。

  BUGUO,PINDUODUOFANGMIANDUICIKANFABINGBURENTONG。PINDUODUOFANGMIANGAOSUJIANKANGJIE,PINDUODUOXIANSHANGMAIDEYILIAOQIXIECHANPINDESHOUZHONGJIESHICDUAN,YEJIUSHIPUTONGDEXIAOFEIZHE,ERYIXIEXIANXIADEYILIAOQIXIESHANGZEGENGDUOSHIDUIJIEYIYUANDENGJIGOU,LIANGZHEDESHOUZHONGBUTONG,BINGBUCUNZAIJINGZHENGGUANXI。

  BUJINSHIPINDUODUO,MUQIANDEDIANSHANGPINGTAIZAIYILIAOQIXIELINGYU,HAISHIWANQUANMIAOZHUNJIAYONGYILIAOQIXIESHICHANG。JIAYONGYILIAOQIXIEQUBIEYUYIYUANSHIYONGDEYILIAOQIXIE,CAOZUOJIANDAN、TIJIXIAOQIAO、XIEDAIFANGBIANSHIQIZHUYAOTEZHENG。YILIAOQIXIEYINGXIAOZHUANJIAWANGQIANGGAOSUJIANKANGJIE,PINDUODUOFALIYILIAOQIXIEDUIZHONGXIAOJINGXIAOSHANGZAOCHENGCHONGJIHEYINGXIANGHENXIAO,“BAOKUOPINDUODUOZAINEIDETONGYONGLEIDIANSHANGPINGTAI,MUQIANZHUYAOJINGYINGDEHAISHIXUETANGYI,XUEYAJIDENGJIAYONGYILIAOQIXIE,ZAICHUANTONGCHANPINFANGMIANBIRUXINZANGZHIJIA,JIANHUYIDENG,TONGYONGDIANSHANGPINGTAIBINGWEIXINGCHENGQIHOU。”WANGQIANGSUOSHUODETONGYONGDIANSHANGPINGTAI,ZHIDESHIPINDUODUOHETAOBAO,JINGDONGDENG。

  DUIYUNEIXIEZHUANMENCONGSHIYILIAOQIXIEDEDIANSHANGLAISHUO,PINDUODUODENGDADEHULIANWANGDIANSHANGCISHIRUJU,YEYOUZIJIDESIKAO。ZHIMINGXIANSHANGYILIAOQIXIEPINGTAIKAILIANYILIAOCHUANGSHIRENHUANGXIAOMINBIAOSHI,HUIKAOLVYUTAOBAO、JINGDONGZHEILEIDIANSHANGPINGTAIHEZUOLAIJINXINGPINPAIJIANSHE,TAMENGENGDUOSIKAODESHIHEZUOERFEIDUIKANG。

  医械产品质量或成发展隐忧

  RUJIN,ZHONGGUODEDIANSHANGSHICHANGCHENGXIANTAOBAO、JINGDONG、PINDUODUOSANZUDINGLIDETAISHI。DANPINDUODUOGANGGANGCHUXIANSHI,QUEBUTAIBEIKANHAO,QIZAOQIZHUANZHUYUKAIFAXIACHENSHICHANG,JIDIDESHANGPINZHEKOUHEZHUANGDAYUNBANDESHANGPINZHILIANG,RANGRENRENBUZHUWEIQITIESHANGYIGEXIEMANLE“LOW”DEBIAOQIAN。YINCIXIANGJIAOYUQITADIANSHANGPINGTAI,PINDUODUOKAIMAIYILIAOQIXIESIHUGENGRANGRENDANXINSHEBEIZHILIANG、JIANGUANDENGWENTI。

  SHISHISHANG,SHANGSHUDEZHILIANGWENTIYIJINGXIANXIAN。ZAIMOUWENTITOUSUPINGTAISHANG,JIANKANGJIEFAXIAN,YIJINGYOUBUSHAOYONGHUTOUSUZAIPINDUODUOMAIDAODEYIXIECHANPINCUNZAIZHILIANGWENTI,JINGUANXIANGGUANWENTIYIJINGDEDAOYOUGUANBUMENDEHUIYING,DANSHIXIANERYIJIAN,ZHILIANGWENTIJIANGCHENGWEIPINDUODUOSHEZUYILIAOQIXIEDEYIGEBUKEBUPAICHUDEYINHUAN。

  DUICI,PINDUODUOFANGMIANGAOSUJIANKANGJIE,SHANGSHUDEZHILIANGWENTIBINGBUHUICHENGWEIPINDUODUOFAZHANDEZULI。“WOMENXIANZAIZUODEJIBENSHANGDOUSHIHEYIXIEDAXINGDELIANSUOYAODIAN、HAIYOUYILIAOJIGOUHEZUO。WOMENDEMUDEJIUSHITONGGUOHEDADEYILIAOPINPAIDEHEZUO,FAHUIXIANSHANGYILIAO、YIYAODIANSHANGDEBIANLIXING。BIRUSHUOHESUANJIANCE、TIJIAN、YIMIAO、OTCHECHUFANGYAO、YIMEIDENGDENG,DOUSHIHEGUONEIBIJIAOZHIMINGDEJIGOUHUOZHEPINGTAIHEZUODE。”PINDUODUOXIANGGUANFUZERENGAOSUJIANKANGJIE。

  “SHEJIYILIAOQIXIEDEKAIDIANHUOZHEZHAOSHANGDENGGONGZUO,KENDINGYAOBIQITALEIMUYANGEDEDUO。SHOUXIANXIANGGUANZIZHIKENDINGSHIYAOQIQUANDE,BINGQIEYAOYIYIHESHIDE,BINGQIEJIAONADEBAOZHENGJINYEGENGDUO。”PINDUODUOXIANGGUANFUZERENXIANGJIANKANGJIEBIAOSHI。

  医械空间巨大,抢食大战刚起步

  FASHENGZAIYIPINDUODUOWEIDAIBIAODEGEHULIANWANGJUTOUZHIJIANDEYILIAOQIXIEDAZHAN,ZUIZHONGHAISHIYUANYUWOGUOZHEIYILINGYUJUDADESHICHANGKONGJIAN。

  GENJU《2019NIANDUZHONGGUOYIYAODIANSHANGSHICHANGSHUJUBAOGAO》,2019NIANWOGUOYIYAODIANSHANGJIAOYIGUIMODADAO964.3YIYUAN,TONGBIZENGZHANG46.68%。SHOUYIQINGYINGXIANG,HULIANWANGYILIAOREDUSHANGZHANG,YUJI2020NIANYIYAODIANSHANGJIAOYIGUIMOZENGZHANG94.58%ZHI1876.4YIYUAN,BIJIN2000YIYUANDAGUAN。

  ZAIYILIAOQIXIELINGYU,JUYIXIEYANJIUYUANFABUDE《ZHONGGUOYILIAOQIXIEXINGYELANPISHU(2019)》,WOGUOYILIAOQIXIE2018NIANZENGZHANGDAO948YIYUAN,NIANFUHEZENGZHANGLVDADAO25.46%。SUIZHESHEHUIJINGJIDEFAZHAN,RENKOULAOLINGHUABUDUANJIAJU,JIATINGJIANKANGGUANLIYISHIBUDUANZENGQIANG,ZHEIXIEYINSUJIANGWEIJIAYONGYILIAOQIXIESHICHANGDECHIXUFAZHANTIGONGJUDADEXUQIUQIANLI。

  JIYUSHANGSHUJUDADESHICHANGKONGJIAN,MUQIAN,CHULEZHUANMENDEDIANSHANGPINGTAIRUJUYILIAOQIXIEXINGYEZHIWAI,YIXIECHUANTONGDEYIYAOQIXIECHANGJIAYEKAISHI“CHUWANG”,WEIXIAOSHOUQUDAODUOYUANHUATUOZHANXINSAIDAO。

  YUYUEYILIAOFABU2020NIANBANNIANDUBAOGAO,XIAOSHOUFEIYONGBUFENXIANSHI,SHANGBANNIANDIANSHANGPINGTAIFEIYONGYUEWEI7500WANYUAN,HEQUNIANTONGQI2900WANYUANXIANGBIZENGZHANG159%。BAOGAOQINEI,YUYUECHANGGUIXIAOSHOUJINRULIANGXINGGUIDAO,XIANSHANGPINGTAIYOUSHIMINGXIAN。QI“JIEFUROU”XILIEBAOKUANSHOUXIAOCHANPINDECHIXUFANGLIANG,XIAOSHOUTUANDUIKEFUTUOXIAODENGBULIYINSUYINGXIANG,YINSHILIDAO,QUDELEXIANSHANGBANKUAIZENGSUCHAO10%DELIANGHAOYEJI。

  XIANSHANGXIANXIADELIANGHAOPEIHEYUTUOZHAN,RANGQIQUDEYINGSHOUCHIXUZENGZHANG。BAOGAOQINEI,YUYUEYILIAOSHIXIANYINGYEZONGSHOURU34.21YIYUAN,TONGBIZENGZHANG36.74%;YINGYELIRUN13.27YIYUAN,TONGBIZENGZHANG114.23%;GUISHUYUSHANGSHIGONGSIGUDONGJINGLIRUN11.19 YIYUAN,TONGBIZENGZHANG109.86%,GUISHUYUSHANGSHIGONGSIGUDONGDEKOUCHUFEIJINGCHANGXINGSUNYIDEJINGLIRUN10.23YIYUAN,TONGBIZENGZHANG100.07%。

  2020NIAN6YUE4RI,YUYUEYIJITUANYUDIANSHANGPINGTAISUNINGYIGOUZHANLVEQIANYUE,JIANGJIUYIYAOO2OJINXINGSHENDUJIANSHE,BINGZAIWULIUCANGCHUFUWU、DAJIANKANGDENGLINGYUJIAQIANGHEZUO。ZHEIYEYIWEIZHE,SUNINGYIGOUZHENGSHIJIARULEJIAYONGYILIAOQIXIESHICHANGFENEZHENGDUOZHANCHANG。

  SHISHISHANG,YOUYUWOGUOLAOLINGHUAJIASU,JIAYONGXUETANGYI、JIAYONGXUEYAYIHEJIAYONGTIWENJIJIUYINGLAIHENDADEXUQIUKONGJIAN,ZAI2019NIAN,ZHONGGUOZHINENGYILIAOSHEBEIDECHANPINZHUYAOJIZHONGZAIZHINENGXUETANGYI、ZHINENGXUEYAYIHEZHINENGTIWENJISANLINGYU,LEIJIZHANWOGUOQUANBUYILIAOSHEBEIDE89.3%。

  DUIYUGENGDUOYILIAOQIXIEXIFENLINGYUDEDESHICHANGJIHUI,BEIJINGDINGCHENGUANLIZIXUNYOUXIANZERENGONGSICHUANGSHIRENSHILICHENGAOSUJIANKANGJIE,SUIRANJIAYONGYILIAOQIXIELINGYUFAZHANXUNSU,DANHONGLIQIBINGBUHUITAIZHANG,ZHIYOU5DAO10NIAN。

  TARENWEI,YOUYUJINNIANDEYIQINGYINSU,YINFAJINHOUJIAYONGYILIAOQIXIEDESHICHANGXUQIUHENDA。XIANGGUANDIANSHANGPINGTAIRUGUONENGZHUAZHUZHEIYIFENGKOU,NEIMERIHOUZAIYILIAOQIXIELINGYUDEFAZHANJIANGHUIZHANYOUHENDAYOUSHI。

相关专题

GUOCHANYILIAOQIXIEXINGYELIJINGJIN20NIANJIANKUNULI,YINENGYUGUOJIPINPAIJINXINGKANGHENG。

特别策划
热门问答
健康视频
2019-05-15
2019-04-29
2019-04-12
2019-04-12
var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?78ebdacae9da971faf025645ab77d367"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })();